Jelinek Corkstore: Reviving a Failed SEO Migration
When Jelinek Corkstore migrated their business to SuiteCommerce, they made the strategic decision to split their single website into two separate online stores, one for the U.S. and one for Canada. However, the SEO migration didn’t properly account for this move, which led to significant SEO issues and a loss of traffic. The new Canadian site, in particular, was not being properly indexed, preventing it from reaching its full potential.
Our team at SuiteLabs stepped in to get their SEO back on track, focusing on both technical and strategic solutions.
Industry: Cork Products Manufacturing and Retail
Services: SuiteCommerce SEO, Conversion Rate Optimization, Development
We were referred to SuiteLabs after migrating our website to SuiteCommerce and noticing a significant decline in traffic and sales. The team at SuiteLabs stepped in and transitioned our site from recovery to growth within only a matter of a few months. Their helpfulness, knowledge and responsiveness are outstanding.
Our Approach & Actions
We started with the foundational issues. We created and configured sitemaps and robots.txt files, and fixed technical problems that were preventing the sites from being indexed by search engines. We also reconfigured all of their tracking tools to ensure accurate data collection.
Strategic SEO & UX:
We also provided guidance on a strategic level. We helped Jelinek Corkstore reorganize their categories and guided them in developing a clear topic strategy. We worked to reorganize their websites with a dual focus on improving user experience (UX) and strengthening their SEO.
The Results
Our efforts led to a significant recovery and growth for both the U.S. and Canadian sites.
216%
Organic Traffic Increase
119%
Revenue Growth
Corkstore Canada:
- Organic Traffic Growth: Organic traffic saw a year-over-year increase of 216%.
- Total Revenue: Total revenue grew by 119% year-over-year.
- Google Shopping: The site received 3.54K new clicks from Google, with 1.59K coming from free product listings and 1.95K from the online store, with no ad spend.
Corkstore U.S.:
- Organic Traffic Growth: Organic traffic grew by 44% year-over-year.
- Total Revenue: The U.S. site saw an even larger jump in revenue, with a 274% increase year-over-year.
- Google Shopping: The U.S. site received 10.37K new clicks from Google, with 2.74K from free product listings and 7.63K from the online store, with no ad spend.
The client's seal of approval says it all
By addressing the core issues of the failed migration, we were able to help Jelinek Corkstore not only recover but also thrive, turning a problematic situation into a clear success story.
The personalized service SuiteLabs provides is exceptional and not so easy to find anymore. We truly appreciate this. Working with SuiteLabs has been a positive experience, and we look forward to continuing to work with them.
