We built “Pillar Pages” to serve as central information hubs for key product categories like “Lighting” and “Furniture”.
A Story of SEO Growth
Regina Andrew
When Regina Andrew, a home furnishings company, needed to improve their online presence, they came to us. Their website had some technical issues that were hurting their search engine rankings, so we knew we could help them get back on track. Our strategy was focused on fixing core issues and building a strong foundation for long-term growth. We started with technical SEO fixes and then moved on to content and on-page optimization.
Our Approach
Content & On-Page SEO
We started a blog with content focused on providing useful information and answering frequently asked question.
We created a plan to make their “shop by room” section indexable, helping to capture long-tail, low-competition keywords.
We created a system to interlink the new content pages with the Pillar Pages to build expertise on specific topic.
Technical SEO Fixes
We addressed several issues, including canonical tag problems, noscript tags around images, and duplicated content. We also fixed their sitemaps which were linking to non-canonical URLs.
Product Feeds Optimization
We also worked on optimizing their product feeds for platforms like Google and Facebook.
The Results
By putting this plan into action, we helped Regina Andrew see some great results. Here are the numbers:
Non-branded organic traffic grew by 95% year over year
Google Shopping products increased by 29% year over year
Their Google Shopping online store saw a 13% increase year over year